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    TikTok: Even A Temporary Ban Could Make 90% Of Users Quit The App

    Lawyers for popular video app TikTok are asking a federal judge to block President Trump's order banning the app from taking effect on Sunday.
    by Bobby Allyn Sep 23, 2020 3 minutes
    In this photo illustration, a TikTok logo seen displayed on a smartphone with a ByteDance logo picture in the background.

    In a new court filing, TikTok leaders make clear just how much is at stake in a prolonged battle with the Trump administration: If TikTok were banned for two months, up to half of its users in America would never come back. If the ban persisted for six months, 90% of TikTok users would be gone forever, according to a top TikTok executive.

    "We would not be able to make up for lost ground, because people who would have downloaded TikTok will have already turned to. Pappas' submission was part of a TikTok lawsuit urging a federal judge to halt a ban on the app from Trump from taking effect on Sunday.

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