Why Disney is betting on spooky short films — sponsored by brands
A young woman sits on her living room floor in front of a bowl of steaming water and holding a lighted candle. Around her is a plate of M&M cookies she just baked and a box of mementos she is offering in hopes of summoning the ghost of her true love. Instead, she conjures the image of an annoying guy from her childhood.
With its high production value and comic undertones, the short film could easily stand in for a Super Bowl commercial. In fact, the two-minute video created by a Los Angeles-based filmmaker
