Everand Logo

Welcome to Everand!

  • MotorTrend

    Jon Ikeda

    Nov 20, 2020 3 minutes
    Alisa Priddle

    Jon Ikeda spent most of his career as a designer before becoming Acura general manager in 2015 and brand officer in 2019. He is working to rebuild the premium performance marque, bringing back its heritage and injecting excitement while further differentiating Acura from the Honda brand.

    Maybe 2015. That’s when the NSX came online. And that’s when we were completely reorienting ourselves back to precision-crafted performance, our heritage. If we’re going to be a performance brand, we needed to have

    You’re reading a preview, subscribe to read more.

    More from MotorTrend

    MotorTrend2 min read
    Ford F-150
    It seems strangely clairvoyant that a year before Ford revealed its transformative 1949 cars—all-new designs from Henry Ford II's revitalized Ford Motor Co.—it introduced the first F-Series pickup. Did the Blue Oval know trucks would rule the America
    MotorTrend2 min read
    Tesla Model S
    Just 20 years ago, many car enthusiasts dismissed EVs as glorified golf carts—and then along came Tesla. Sure, the Roadster proved (to those who hadn't driven a GM EV-1) that electric cars could be thrilling, but it was the Model S that proved they c
    MotorTrend2 min read
    MotorTrend
    Digital Director Erik Johnson Executive Editor Mac Morrison Deputy Editor, Daily Content Alex Stoklosa Daily Content Team Justin Banner, Andrew Beckford, Monica Gonderman, Alex Kierstein, William Irvin Lewis, Matt Rodriguez, Justin Westbrook Buyer’s

    Related Books & Audiobooks