Psychologist Says Tailored Messaging Is Key For Effective Public Health Policy
Officials need to understand communication styles and preferences in order to convince people to follow health guidelines. Gaurav Suri says psychology should inform how officials set public policy.
For public health leaders, understanding different communication styles and preferences â and how people respond to them â is key to reducing the spread of the coronavirus.
Humans often don't behave logically. Their decisions don't always follow the evidence.
Those are among the ideas that Gaurav Suri considers in his work studying decision-making and motivation. He's an experimental psychologist and a computational neuroscientist at San Francisco State University.
