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    How YouTube has gone from Hollywood pariah to partner

    When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. The New York cable television giant complained that Google's YouTube had knowingly allowed its users to post Viacom videos, including clips from "South Park" and "The Daily Show With Jon Stewart," on its site without permission. The case ...
    by Wendy Lee, Los Angeles Times Jan 04, 2021 6 minutes

    When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years.

    The New York cable television giant complained that Google's YouTube had knowingly allowed its users to post Viacom videos, including clips from "South Park" and "The Daily Show With Jon Stewart," on its site without permission.

    The case was settled in 2014 but highlighted the fraught relations YouTube had with media companies that viewed the vast video sharing site as a competitor that profited off unauthorized clips of their popular shows.

    "There was more trust that needed to be built," said Merryman, YouTube's vice president of content partnerships.

    Since then, Merryman has worked tirelessly to change Hollywood's perception of YouTube from pariah to partner. She's persuaded media companies to use the vast reach of YouTube to promote their shows and films. The premium content also benefits YouTube, which takes in revenue

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