4 In conversation with Kuntal Malia

StyleNook is a personalised recommendation fashion service for the Indian woman, started by two women - Arti Gupta and Kuntal Malia. The service focuses on getting women clothes they love and that fit them well without taking lengthy shopping trips and returning dozens of items. The service understands the user’s requirements and through a blend of AI and a human stylist suggests clothes and accessories for the user to choose from online. The user decides what to keep and gives feedback on all the items. The company is building a scalable personalised service with an ingenious blend of human stylists and intelligent algorithms. This level of personal attention is something that is only available in a high end luxury retail format. Through technology we are bringing this concept of personalization – someone who knows you well, makes selections on our behalf, has you try things on and listens to your feedback - accessible to everyone. Our objective is to be the best at personal selections however since the user never sees our products till we show her a limited view, we are taking a huge bet on our recommendations. That’s where the AI comes into place. Users tell us a bit about themselves through an online profile which in turn becomes data that our algorithms crunch through. The AI enabled platform allows us to onboard stylists in a remote and freelance capacity, this means they don’t need to meet the client since the data supports them in their decision making. We speak with the cofounder of StyleNook, Kuntal Malia

Interviewer: Hello Kuntal. Thanks for joining us. Can you tell us something about StyleNook?

Hello. Yes, so StyleNook is a Personal online recommendation service for fashion started around 2017. And our primary goal of the service is to make it easier for users to find clothes that they love. And that fit them well. If you think about all the development that has