The art of advertising a Lambretta

No matter if you have the best product or brand in the world it still needs exposure to the public by way of advertising. Not just on a now-and-then basis but almost to saturation point to guarantee any sort of sales success. Advertising isn’t cheap so to make sure it creates the biggest impact, clever use of wording and images is required to get the point over. Lambretta Concessionaires realised the fact and never took for granted their product, the Lambretta, would sell like it did without the right exposure. From the very early days they advertised the Lambretta anywhere they could and, though basic, it proved to be successful.

Advertising was based simply around the product itself, such was the popularity of the Lambretta, but as time went by and the world began to change, a more radical approach was required to sell it. As the 1960s dawned, gone were the adverts about fuel economy and getting from