INSPIRED TO SUCCEED

LOCATION

Winterveld, Gauteng

Budding entrepreneur Dineo Mokgoshi was on the lookout for new investment opportunities when a relative told her that cattle farming was a lucrative business with good returns. At the time, Dineo had a full-time job and a few side hustles, catering for functions and hosting international tourists.

“My friend and I ran a tourist-hosting company at the Fountain Valley Resort in Groenkloof Nature Reserve in Pretoria. We set up a caravan and camping site and let caravans and tents to tourists who enjoyed the city, but preferred being outside in nature than staying in hotels. Tourists, especially Europeans, loved the experience and paid good money for it,” she says.

ROLE MODEL

In 2005, using her bonus and her savings, Dineo bought 26 mixed-breed cows and a white Brahman bull. At the time she was living in Pretoria, so she ran the cattle on land in Winterveld, about 40km northwest