Tweet success
Feb 15, 2021
2 minutes
![bigissuk210215_article_034_01_01](https://article-imgs.scribdassets.com/67sq37bpc8hsm6l/images/file0H7R7R0M.jpg)
Like a joke or a sonata, a successful tweet has a formula. It must be fresh enough to seize attention in a crowded, competitive environment. It must be droll or surreal enough to engage with the platform’s governing sense of humour. It should contain latent profundity that gives it life beyond social media’s fast-scrolling attention-economy.
Patricia Lockwood came to fame. It responded by commissioning a review of the city.
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