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Although cannabis consumers are highly focused on safe, high-quality products that are effective, how often are consumers thinking about the ethos with which cannabis companies operate?
As the cannabis community continues to evolve, many are realizing that buying responsibly from companies who care can make a real difference in the industry and in the world.
After all, the process of buying cannabis is different from buying other products in so many ways.
Legalization creates layers of complexity for the buyer’s journey depending on the geography of that journey. But to really understand just how different buying cannabis is, when compared to buying most other products, it’s important to look