Motorcycle Mojo Magazine

Alternative Engineering, The American Way

Alan Cathcart brings us the most lust-worthy bikes from around the world

California is crammed with can-do customizers who ask ‘why not?’ instead of ‘why?,’ all competing to create the ultimate ultrabike or the perfect four-wheeled vehicle. So it’s no coincidence that so many major manufacturers of both two-and four-wheeled machines maintain SoCal design studios and engineering shops; out west is where unorthodoxy reigns, where the improbable achieves reality, and where today’s alternative design becomes tomorrow’s convention. It’s hard to imagine the Feuling W3 Cruiser, brought to market 20 years ago in February, 2001, by 56-year-old Jim Feuling, being built anywhere else.

That said, it’s not exactly true to say no one had produced a radial three-cylinder bike engine before the W3 - Moto Guzzi built just such a prototype in 1987, and there were a handful of such specials derived from radial aircraft engines back in the vintage era. But you could never buy a motorcycle powered by such an unconventional engine package until Jim Feuling decided to put into metal a what-if idea he’d had while working with Harley-Davidson on their Twin Cam 88 engine, which debuted in 1996.

The W3 is Released

After two years of development, the Feuling W3 Cruiser hit the market, priced at a then-steep $40,000. Dallas star Larry Hagman was one of the first buyers of the improbable but innovative three-cylinder, pushrod, air-cooled bike. Very unconventional, very cool – but very California.

You’re reading a preview, subscribe to read more.

More from Motorcycle Mojo Magazine

Motorcycle Mojo Magazine9 min read
The COLVILLE is CALLING
As the mighty Columbia River makes its remaining 1,200-kilometre journey from the southern edge of British Columbia to the Pacific Ocean, the river sinuously meanders through landscapes rich with natural beauty, culture, and history. From my home in
Motorcycle Mojo Magazine1 min read
Next Issue
BMW’s first R nineT was released in 2013 to celebrate the company’s 90th anniversary. Now BMW has replaced that classic roadster with the stylish R 12 nineT. We travelled to Malaga, Spain, to ride the new model north into the Andalusian Mountains. La
Motorcycle Mojo Magazine8 min read
Memory Full
It had been a long time coming. Fifteen years ago, I set out to ride the Pacific Coast Highway, but mechanical problems had collided with my timeline and, while I successfully experienced L.A. to San Francisco, I was forced to skip the Oregon Coast i

Related Books & Audiobooks