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    THE MOMENT

    Mar 16, 2021 6 minutes

    SPONSORED BY THE INC. 5000 HONOREES WHOSE PROFILES APPEAR IN THE FOLLOWING PAGES

    Signing a contract with your first big client. That phone call when the VC made a funding offer. The time Mom saw you giving an interview on TV. Nearly all accomplished entrepreneurs can pinpoint the defining moments in their company’s history, no matter how quick or small they might have seemed at the time. That’s why we asked several of them—Inc. 5000 honorees and other high-profile founders from a range of industries—to tell us about their most memorable milestones, going all the way back to when they first decided to launch a startup. Some will surprise you. Others might make you laugh. All of them will inspire you.

    LISA PRICE

    Founder Carol’s Daughter

    STEVE HUFFMAN

    Co-founder and CEO Reddit

    SHILPA SHAH

    Co-founder Cuyana

    THE AHA! MOMENT

    “I recognized that there was this unique shoe that had been worn by farmers and people in

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