Entrepreneur

Inside Shake Shack

CATHIE URUSHIBATA/Art director

“I lead the creative team, and people think we just do menus or signage, but it’s more than that with Shake Shack because we’re seen as a lifestyle brand. We’ll work on any creative, from T-shirt swag

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur12 min read
Charities Are Getting Down to Business
Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion
Entrepreneur3 min read
Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
Entrepreneur5 min read
Finding Your Dimension X
You may have heard this question before: “What advice would you give your 16-year-old self?” I know this is a popular way to package the “wisdom” of someone with experience or success, and as Google’s first chief innovation evangelist, people asked m

Related Books & Audiobooks