Let’s Twist

the summer of 1961 Lambretta Concessionaires, the company acting as Innocenti’s British distributors, were fighting a battle on several fronts. The minor drop in sales they’d recently experienced was no blip, it was in fact the motorcycle industry in decline. Managers could be forgiven for not comprehending this fact as, in Parliament, they faced a looming danger in the form of the Cronin Bill, which would make motorcycling more expensive and therefore less popular. (Nothing really changes!) Meanwhile over in Bristol, their main rivals Douglas Motorcycles had announced a price cut across the entire Vespa range. The Concessionaires needed to fight back and fortunately they had been working on the perfect weapon for some time. It was a special edition