HOW TO ESTABLISH A STRONG BRAND IDENTITY
May 06, 2021
2 minutes
FEATURE ALICE HUMPHRYS
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Although a vital element in the branding process, brand identity is more than just logo design and packaging. It is what your brand says, what your values are, how you communicate your product and what you want people to feel when they interact with your brand. Essentially, brand indentity should leave a positive
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