POWER SURGE

Korea’s Hyundai Motor Company stands a good chance of becoming the first truly modern mobility corporation of the post-automobile era. Over the past two decades, a combination of industrial muscle, superior design chops and a will to innovate have seen the brand become a global player. In addition to the eponymous car brand, Hyundai also owns a substantial chunk of Kia Motors, along with its luxury division Genesis, and newly announced IONIQ and HTWO subbrands for electric and hydrogen vehicles respectively. Even with a pandemic raging, in 2020, the company sold 3.7 million Hyundai vehicles, and 2.6 million Kia vehicles, putting it high up the list of major players.

Hyundai is also a towering example of Korea’s family-orientated business