Less is more
online rabbit holes capable of chewing through a beauty editor’s time quite like that of a Reddit skincare forum. Specifically, the Skincare Addiction thread: a 1.2 million-strong community of flawless-skin devotees who trade product suggestions and ‘shelfies’, and wax lyrical about their multi-step regimens. Somewhere between studying the phenomenon of retinol purging and how to combat ‘maskne’, a thread titled ‘the best routine for my skin is doing nothing’ stood out not for its shopping list of brand recommendations, but
