ESP Phoenix 1004
$999 MAP
Founded in Tokyo by Hisatake Shibuya in 1975, Electric Sound Products (ESP) began as a small repair shop that made replacement parts for guitars. Rather than chase margins by making cheap replicas, ESP focused on improving quality and design, delivering high-end parts and instruments at competitive prices. By the mid-Eighties, ESP had attracted a luminous roster of guitarists, including Ronnie Wood, George Lynch, Bruce Kulick (Kiss), and Vernon Reid (Living Colour), earning a reputation as a
