The Atlantic

Scott Brown's Senate Announcement, Tabulated and Graphed By Topic

As expected, former Massachusetts senator Scott Brown announced his intention on Friday to explore a run for the same office in New Hampshire. We broke down his speech.

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As expected, former Massachusetts senator Scott Brown announced his intention on Friday to explore a run for the same office in New Hampshire. And if his announcement is any indication, his campaign will focus on three things: his New Hampshire bona fides, his opposition to Democrats, and energizing a conservative base. The numbers prove it.

We broke the announcement down, to the word. And when we say those were the themes, we're not exaggerating. He mentioned New Hampshire itself eight times; his description of his family's history in the state was just over a quarter of his remarks. A little over 26 percent of the speech was attacking Democrats — though not Democratic incumbent Jeanne Shaheen in particular. And just under a quarter of his remarks were pure conservative red meat: anti-Obamacare, pro-Reagan. You can see the graph of his comments below, as well as the full speech, color-coded, at the bottom of this article.

Brown's speech, by topic

According to a recent poll, Brown has some ground to make up against Shaheen, who leads him by 13 points. Brown apparently thinks the way to do so is.

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