Let’s face it, books are judged by their covers. Consciously or not, readers will associate the quality of your book’s cover with the quality of the story and editing. That means the cover itself is a marketing tool. So how do you set yourself up for success?
For indie authors without an in-house marketing and design team behind them, there are three options: making your own cover, buying one pre-made, or getting a custom design. In each case, great book covers start with a clear understanding of the genre, market trends, and audience.
Most of this work should have been done before you sat down to write. Going indie allows more freedom and flexibility in terms of blending or bending genres and audiences, but it doesn’t mean throwing
