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  • Kiplinger

    Know When to Sell a Stock

    by Nellie S. Huang Jun 25, 2021 5 minutes

    Part of the challenge of kayaking is seeing the small rock ahead of you for what it really is – the tip of a massive boulder below the water's surface.

    Stock investors have to spot potential hazards, too.

    "Buying and selling stocks is a lot about controlling risk," says Randy Farina, a senior portfolio manager with Exencial Wealth Advisors, headquartered in Oklahoma City. But knowing when to sell can be tricky. "It's not easy because there are multiple factors involved. Buying a stock might be easier than selling."

    Emotions can get the better of you. Selling when a stock is down can feel like you’re giving up, maybe too early. And selling when a stock price is rising can feel counterintuitive, even though it may be the best move.

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