Ferlazzo
Jun 27, 2021
2 minutes
N THE EVENT MANAGER’S cue, the music swells, the lights blaze and the smoke machine exhales the dry ice just as the black silk glides away from the glossy paintwork. The reveal of the latest multi-million-dollar concept car is met with ‘ooohs’ and ‘aaahs’ as the audience of mostly automotive journalists and competitor executives jostle to see if it lives up to all the hype.
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