Purist approach to quality investing
quality is a term and an investment approach that has been increasingly adopted by investors in recent years, given the proven long-term track record of this style of investing. However, wider adoption has also led to both inconsistency and impurity in the definition of “quality” being used. In particular, the lines have become blurred with growth investing, as growth has outperformed other styles in recent years.
The Ninety One Global Franchise Fund reflects a purer
