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  • ThinkSales

    The Value of Value.

    Jun 30, 2021 2 minutes
    BY NICOLE HONEY & NADINE VON MOLTKE-TODD

    No business buys a solution for a problem they don’t have.

    When a prospect comes to the table and says: ‘we have a problem,’ then you’re both on the same side of the table when it comes time to solve it.

    On the other hand, if they’re at the

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