Everand Logo

Welcome to Everand!

  • ThinkSales

    Digital adoption delays jeopardise B2B sales targets

    Jun 30, 2021 3 minutes
    BY PHILIP PIERCE-JONES

    The Covid-19 pandemic has accelerated technological changes in businesses, shifting most knowledge workers into remote working, but in many cases, adoption of technology tools to support sales has remained slow, and in many cases, poor.

    This is according to the inaugural 2021 ThinkSales State of B2B Sales in South Africa Survey, which addresses the negative impacts of Covid-19 on business-to-business (B2B) sales revenue, and has highlighted how sales is lagging in terms of online strategies.

    There is a high dependency on Sales Teams for revenue

    Of the organisations that participated,

    You’re reading a preview, subscribe to read more.

    More from ThinkSales

    ThinkSales6 min read
    Hiring Mistakes To Avoid
    It’s every Sales Managers’ dream to have a team brimming with A players who shoot the lights out, month after month. In reality, teams comprise mostly B players, with some A and a serving of C. And when it comes to improving performance, training and
    ThinkSales5 min read
    Transient advantage Strategy Is Stuck.
    For too long the business world has been obsessed with the notion of building a sustainable competitive advantage. That idea is at the core of most strategy textbooks; it forms the basis of Warren Buffett’s investment strategy; it’s central to the su
    ThinkSales2 min read
    WHY CHANGE INITIATIVES FAIL And What To Do About It.
    There is hardly a business article that has been written in the past two years that has not referenced the ‘unprecedented change’ and upheaval caused by the pandemic. But flux is nothing new. You’re probably familiar with the quote: “The Only Constan

    Related Books & Audiobooks