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Aotearoa, land of the long white cloud and pristine nature, right? While our environmental flaws as a country aren’t exactly secrets anymore, we still go about our usual ways with a lot of faith in our nation’s commitment to being green. We take solace in our 100% Pure brand and the overall Kiwi vibe of clean beaches and beautiful forests.
The disconnect lies in what is actually happening on the ground. It’s a surprise to a lot of us that 62 per cent of our rivers are unsafe for swimming and we have one of the highest rates of waste going into landfills in the OECD. The list of these somewhat grim facts continues, with nature telling us the truth; we continue to live as