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  • Vogue Australia

    REALITY CHECK

    Jul 25, 2021 4 minutes
    “Digital fashion is about trying on an exciting garment that couldn’t exist in the real world”

    Anifa Mvuemba didn’t set out to revolutionise fashion with the digital runway show she created for her brand Hanifa in May 2020. The designer, who was born in Kenya to Congolese parents and moved to the US as a three-year-old, was simply looking to creatively display her latest collection in the face of pandemic-imposed gathering restrictions.

    But her show, which featured animated 3D renderings of clothing walking down a digital runway seemingly by themselves, was unlike anything the fashion world had ever seen. The presentation went viral, and Mvuemba officially cemented

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