No 268 ANDY RUBEN
TROVE
THREE-YEAR REVENUE GROWTH: 1,744%
For its first few years, Andy Ruben’s company was called Yerdle, and it was an online swap meet. It did fine-not great, but fine. Ruben had a gut feeling it could be better, but the rest of the company didn’t agree. Dozens of employees left, and Ruben considered stepping down as CEO. Left with a skeleton team, he pivoted the Brisbane, California, company—now called Trove—to become a platform
