AFAR

Back to the Future

Companies will be held more accountable.

“Before the pandemic, we were getting calls about sustainability. Now we’re seeing: ‘OK, so you’re celebrating Juneteenth, but what are you doing in addition? What does your leadership look like? What does your Board of Directors look like? What initiatives are you doing internally to promote these things?’ Customers are not out there for those one-liners. They want to know what exactly it is you’re doing.” —Victor Simmons, vice president of HR and head of Diversity, Equity, and Inclusion at Ace Hotel/Atelier Ace

Technology will be better utilized to fight climate change.

“At Red Carnation Hotels and Uniworld Boutique River Cruises, we’re implementing AI technology to cut our food waste in half. Effectively, it can establish a baseline of how much food waste is going

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