The Challenge: “It’s 2050 and Redlands, Queensland is renowned the world over as the best place to live for people of all ages.”
Australians are living longer and healthier lives. The average life expectancy of baby boomers and gen Xers is 30 years longer than their grandparents’ generation. This dramatic social change represents significant economic opportunities for Australia, if we rethink strategies for older people to contribute skills, knowledge and resources throughout their lifetime. Yet “retirement” remains a societal norm, and attitudes that depict older people as dependent non-contributors persist. The question is: How can Australian communities prepare for and benefit from longevity? An insight from the Longevity by Design Challenge 2020 was that Australian cities aren’t great places for intergenerational living. Leveraging social change and shifting attitudes requires fundamental transformation of
