Tech Advisor

What Intel has to do to make its Arc gaming GPU a win

Intel Arc will be the company’s first high-end gaming GPU. Will it succeed against the formidable competition from Nvidia and AMD? Start the debate with these fundamental ingredients for success that Intel should follow – starting with a good name.

GET A BETTER NAME

You need a good name to win, which Intel has already with the official branding of ‘Arc’ for the GPU and software around its consumer GPUs.

That’s way better than Arc’s code name of ‘DG2 Xe-HPG’, which

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