WHAT THE BIG ISSUE MEANS TO ME
Sadiq Khan
Mayor of London
“For three decades, The Big Issue has been a lifeline for thousands of homeless and long-term unemployed people living in the UK. It has helped give people in extreme poverty back their dignity and support them as they get back on their feet. On one hand, The Big Issue reaching 30 is testament to all the amazing work that the team do in their bid to help eradicate homelessness. On the other hand, its continued existence means there is still so much to be done. The fact that there are so many vulnerable people facing homelessness in the capital and around the UK is shameful, and the pandemic has only exacerbated these issues. In an ideal world, we wouldn’t need The Big Issue. But now and for the past 30 years it has proved to be invaluable to so many people and that is something to be extremely proud of. So to all the people that make The Big Issue what it is – happy birthday and thank you.”
Benedict Cumberbatch
Actor
“It’s great to hear that I’ve been on the cover more than anyone else. Wow. Maybe I should have gone up to a vendor and taken a selfie with them. That would have been a nice thing to do. I always buy my issue when I am around. The whole premise is that you have good journalism, you have insightful policy and political pieces and profiles,
