Coffee is only as good and fresh as the packaging it comes in, but ADM Packaging Automation CEO George Fakhry says too often, packaging solutions are an afterthought.
“As a coffee roaster, it makes sense your roasting machine is usually your top priority, but that often means packaging becomes a secondary concern,” George says.
“A lot of coffee companies in Australia still operate ‘cavemen style’ regarding packaging, manually packing by hand rather than using automation. It might be cheaper at the start, but the more you pack and the bigger your business gets, the more labour it takes and the
