Forbes Africa

CHANGE IS BREWING

MOTORCYCLES weave past minibus taxis as street vendors enthusiastically promote their wares. Flurries of people hurry by in colorful dresses while making their way to and from work. There’s a buzz in the air.

The bustling streets of Addis Ababa, the capital and largest city of Ethiopia, could be mistaken for almost any city on the African continent, but amidst the whirl of daily life in what is known as “the political capital of Africa”, is something that makes the scene characteristically Ethiopian.

The air in the East African country is permeated by the rich aroma of fresh coffee being brewed on almost every corner. Those with well-developed palates pick up hints of citrus fruit and chocolate, berries and spice. It is a heady fragrance that manages to both comfort and invigorate simultaneously.

“Coffee is in the blood

You’re reading a preview, subscribe to read more.

More from Forbes Africa

Forbes Africa1 min read
Portia M Skin Solutions
South Africa • Founded: 2011 Founder and CEO: Portia Mngomezulu “The inspiration [for the brand] started with me [being] a woman in South Africa, and Africa, who uses beauty products,” says Portia Mngomezulu when we meet in Johannesburg for a photosh
Forbes Africa1 min read
Methodology
Africa is rich with opportunities and possibilities, as evidenced by this list, which is but only a small representation or subset of the growing, thriving small business sector on the continent. From across Africa, the FORBES AFRICA editorial team l
Forbes Africa2 min read
Retail
REEL GARDENING South Africa • Founded: 2010 Founder and CEO: Claire Blanckenberg At the age of 16, Claire Blanckenberg found herself sitting in her vegetable garden with a tape measure on her lap and centimeter marks drawn on her fingers. She wanted

Related Books & Audiobooks