The seemingly never-ending pandemic has resulted in all kinds of disruptions to supply and demand. There’s been a run on exercise equipment, for one, and at Unorthodox Ventures, we found ourselves uncomfortably in the thick of it when we tried to provide a healthy in-house substitute for the padlocked gym.
Just a week after our community gym shut us out, we decided to go shopping for a universal gym. What we anticipated was a fairly straightforward transaction. What we got instead was an exhausting slog through a course strewn with obstacles.
More than a year later, we still don’t have equipment that works, and we’re still negotiating with the dealer about who owes what to whom. And, while we’re not quite finished, we’re far enough along to see the finish line, and the banner above it reads: You Should Have Bought Direct!
It’s a lesson we learned a long time ago when we