Time Magazine International Edition

London calling

WHEN SILICON VALLEY VETERAN EILEEN BURBIDGE moved to London in 2004, it was only meant to be temporary. With more than a decade of experience at tech stalwarts including Apple, Sun Microsystems and Verizon Wireless, the Chicago native felt a stint in Europe might help advance her career back in the U.S. With no language barrier and an emerging software-development market, London was an obvious choice. She took on a job as product director for a newly launched startup named Skype.

Nearly 20 years later, Burbidge is still there. Now co-founder and partner of early-stage venture-capital firm Passion Capital, she has established herself as an intrinsic part of London’s financial technology, or “fintech,” scene. Burbidge was the digital representative on former Prime Minister David Cameron’s business advisory panel and was honored by Queen Elizabeth II in 2015 as a member of the Order of the British Empire—or MBE—for services to U.K. business. She also served as tech ambassador for the office of the mayor of London, and is now a fintech envoy to the U.K. Treasury.

It’s little surprise then that Burbidge sees London firmly at the beating heart of the tech-forward financial world. “It’s got the unique combination of a financial-services heritage, with 300 of the world’s banking headquarters based

You’re reading a preview, subscribe to read more.

More from Time Magazine International Edition

Time Magazine International Edition4 min read
Guilty On All Counts
For six weeks, the former most powerful man in the world sat like an ordinary citizen in a drab courtroom, a criminal defendant being judged by a jury of his peers. In proceedings both historic and tawdry, Donald Trump glowered, complained, bloviated
Time Magazine International Edition2 min read
The Way To A Truly Restful Vacation
Travel can do wonders for your well-being: expanding your mind, bonding you to loved ones, and connecting you with nature. Still, it’s possible to arrive back home from a trip feeling more stressed than you were before you left. Keeping certain tips
Time Magazine International Edition3 min read
As Employers Embrace AI, Workers Fret—and Seek Input
The Swedish buy-now-pay-later company Klarna has become something of a poster child for the potential benefits of generative artificial intelligence. The company relies on AI to create and tailor promotional images and to draft marketing copy, saving

Related