Business Today

Crafting the Cognac

ore than 300 years ago, in 1715, Jean Martell, who successful English wine merchants, arrived in the Charente region of France to buy wine, and send it back to his home in Jersey in the UK. But instead, he became so enamored with the area and its brandy that he decided to stay and start making his own. One man’s trip to France gave the world the Marte II Cognac and the heritage that is Maison Martell. Martell’s courage to challenge convention to pioneer new

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