THE KING’S ADDRESS
If 2020 was the year of the second home—that suburban getaway for the family, a refuge from a city in lockdown—then 2021 is the year of the luxurious primary home. Homebuyers are either consolidating their move to an urban haven with all possible conveniences and amenities, or flocking to the great outdoors—by the beach or in the hills—for a spacious, comfortable indulgence to live the WFH dream.
Whichever destination they choose, what unites homebuyers is the growing need for all possible mod cons and a newfound love for spacious, verdant areas. “All those who could manage an upgrade, in their lives, wanted slightly better spaces, amenities, services, safety, security and infrastructure; anything that promised more holistic well-being for the mind and body, for yourself or the family,” says Karan Kumar, Chief Marketing Officer of New Delhibased DLF Group. “That’s why we’ve seen an interest and uptick in our super luxury portfolio.”
In India, the demand for luxury properties—generally anything priced above ₹1.5 crore—has increased from 11 per cent during the first wave of the pandemic to 13 per cent during the second
