UNSUNG HEROES
What’s in a name? And what is it about celebs that make us take an interest in what they’re wearing, what they’re doing, who they’re seeing? The celebrity cachet of pop idols, in particular, has led to everything from mere curiosity to innocuous fandom, parasocial (one-sided) relationships and, at the extreme, stalker obsession—spawning legions of memorabilia and other products they can attach their names (and faces) to.
In the sphere of beauty, that translated into a celebrity fragrance boom in the early to mid-2000s—a simple, low-involvement way for artistes to increase visibility when they’re between albums. This expanded over the
