ith thousands of higher education institutions in the United States, how does one set itself apart from the crowd? For Purdue University, in West Lafayette, Ind., one answer lies in delivering a consistent-and unified-message about its brand. “With thousands communicating on our behalf daily, no one can whistle a symphony alone,” says Ethan Braden, Purdue’s senior vice president of
When 55,000 people find one common voice
Oct 26, 2021
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days