The European Business Review

FLP-IT FORWARD: A New Framework for Growth in the Post-Pandemic Era

Asian companies and economies rebounded comparatively quickly from the Covid-19 downturn, employing lessons they learned from previous pandemics to triage their business portfolios and adapt to a chaotic new reality. Many forward-thinking U.S. companies followed closely behind. Facebook, Amazon and other large digital platforms could simply feast on the pandemic-fueled bounty for e-commerce and delivery companies, but many of the country’s top “real economy” firms, such as Walmart, also managed to accommodate the restrictions the coronavirus forced across the world, re-calibrating supply chains and adding amenities such as curbside pickup to sidestep the worst of the financial and economic fallout.

This need for this type of triage process might not feel quite as urgent as the coronavirus recedes, but the importance of constantly analyzing the business environment and paring out parts of the business that cannot adapt to a world in constant change will remain. Covid-19 simply laid bare the

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