The European Business Review

KEEPING RESILIENCE IN VUCA ERA: THE ORGANIZATION SHOULD LEARN FROM THE WATER’S WISDOM

The COVID-19 outbreak started at the end of 2019 that has hurt the world’s economy, cultural exchanges, people’s healthy life. People’s unknown of this novel coronavirus makes it challenging to adopt efficient methods and can successfully predict and prevent the development of the outbreak. The current world is exceptionally similar to the circumstance of VUCA(volatile, uncertain, complex, and ambiguous) that term has been initially coined by the US military school in the 1990s to describe the chaotic and uncertain environment(Schoemaker, Heaton & Teece, 2018). Deep uncertainty is commonplace in current interconnected and interdependent economies undergoing rapid technological change(Teece, Peteraf & Leih, 2016). Teece, Peteraf & Leih(2016) discriminate the conceptually different between risk and uncertainty: A risk is a probabilistic event, but uncertainty is ‘unknown unknowns’ that is limited to use the same way

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