BACK TO BASICS
It was over lockdown when Emily Miller-Sharma, the general manager of Ruby and designer of Liam, started stitching. She was anxious and couldn’t focus on work, so instead with a needle and thread she would sit and freeform stitch a calendar, noting down each day who she had spoken to on the phone. Somehow, the process of sitting and making something with her hands unfroze her brain. The more she stitched, the more she wished everyone could do it and she wondered how she could facilitate such a thing. It didn’t take long before she got an idea.
“That’s when I thought, We’ve got to sell our patterns,” says Miller-Sharma.
Within days, the company had three of its patterns from some of its best-selling Liam designs ready to sell. And sell
