Rotman Management

Q&A

GE’s lines of business range from power to aviation to healthcare. How would you summarize the pandemic’s effect on them?

As a company that supports essential services like hospitals, power generation and airlines, our priority has been the health and safety of the GE team that has served on the front lines since the beginning of the pandemic.

For healthcare, this has been a wonderful opportunity for us to step up and support Canadians, living our purpose of improving lives in the moments that matter. That has meant making sure that our clients have the equipment they need — and not just in terms of fighting COVID-19 itself; the backlog of non-urgent and elective cases is long and growing, so we have been actively working with providers across the country to ensure that this ‘surgical debt’ doesn’t become urgent. We have also pivoted our business so that we can connect with providers and patients virtually to train them on the equipment required to manage COVID.

When the chips are down, people are going to take care of their own first.

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