Zebra CM: Riser
Nov 03, 2021
3 minutes
It’s fascinating to explore how certain terms have entered the psyche, as a semi-literal description. Take podcasts; the term was drawn from the Apple iPod, which in itself was a term coined by a hired copywriter, at Apple.
So when a description was being summoned to apply to a sound which seemed to escalate in volume and excitement, it’s no shock that the term “riser” entered the musical and production language.
Initially founded within dance music culture, it didn’t take long for the riser to infiltrate
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