My personal banker is a robot

alexa, how should I invest my money?” The 20-year-old recently started her first job. Tracy, fresh from graduating from university, is looking for financial advice. And not just the typical one-size-fits-all kind of advice. She is looking for information tailored to her personal life and financial profile. She is looking for instant feedback in the digital channel of her choice.

Her father urged her to visit the local bank branch. His relationship banker has been a friend for many years. This is what relationship management conjures up: one-on-one meetings between a relationship banker and a client, offering advice on financial matters such as cash management or other requirements. When it comes to relationship management, the high-touch strategy has long been regarded as relying heavily on the