The Atlantic

Market-Speak Is the Love Language on <em>Succession</em>

One of the bleakest elements of the show’s satire is that its characters aren’t sure how to distinguish between earning capital and earning affection.
Source: Macall B. Polay / HBO

This article contains spoilers through the eighth episode of Succession Season 3.

Last month, as fears about inflation filled the American news, Elon Musk sent out a tweet. “Due to inflation,” his brief missive went, “420 has gone up by 69.”

Musk being Musk, the note caused a flurry of speculation. What did it mean, this winking reference to sex and weed? What was the richest man on Earth trying to convey about his mind and the market, which are edging ever closer to the same thing? In a recent episode of Succession, the Roy family finds itself asking similar questions while attempting to decode the statements of a Muskily obdurate tech tycoon named Lukas Matsson. “I shouldn’t say anything,” Matsson tells Kendall, humorlessly, of his potential interest in selling to Waystar Royco. “Even the look on my face is commercially sensitive.”

Matsson is a new character on , but a familiar figure:

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