New Zealand’s reshaped magazine industry is embracing content marketing with new enthusiasm and sophistication, creating opportunities for marketers.
Responses from a Magazine Publishers Association (MPA) survey of 25 publishers in September show the traditional church-and-state reluctance to create editorial-style content for an advertiser is all but gone, with almost 60 percent of publishers agreeing that they love working with clients in this way and see it as the way of the future.
The new can-do attitude from the industry is sparking innovative marketing solutions across all platforms of magazine brands.
A recent Are Media initiative, for example, saw the Your Home and Garden editorial team working closely with the Warehouse Group to
