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  • Hemmings Classic Car

    Chrysler Concepts of the 1950s

    Dec 09, 2021 5 minutes
    BY PATRICK FOSTER
    IMAGES COURTESY OF THE PAT FOSTER COLLECTION, EXCEPT AS NOTED

    Styling has nearly always been a crucial part of an automobile’s appeal, dating back at least to when Chevrolet began to attack Ford’s Model T sales domination in the 1920s. The strategy was simple: Against the T’s stark, black appearance, Chevy offered a choice of colors and a little more style at slightly more money and ended up taking the lead away from Ford. After World War II, styling became even more important. By 1950, the postwar “seller’s market” had ended, and companies needed to become more competitive if they hoped to grow market share. People had money and they wanted more than just basic transportation. Styling was a huge sales draw.

    Back then, GM was considered the style leader. General Motors Styling had the largest staffs

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