OPPOSITES ATTRACT
![f0016-01](https://article-imgs.scribdassets.com/3udp836o3k9f0dpj/images/file4KR5XAE2.jpg)
ASTON Martin, Britain’s luxury sports car company, has a perpetual history of underperforming when it comes to the bottom line. There’s been a recent change in mood at the company, though, an optimism that the brand will not just survive, but flourish. That’s down to the financial clout and luxury-brand know-how of billionaire Lawrence Stroll, who invested in the firm in early 2020, and the subsequent arrival of ex-Mercedes-AMG boss Tobias Moers as CEO.
Two years on, the two cars here bookend the company’s current portfolio, a range the new management team aims to expand via its Project Horizon plan. Part of that was revealed last year when Moers and Stroll unveiled the new Valhalla supercar at the Silverstone home of Aston’s F1 team. In addition, the firm has promised more sports cars and more specials like the V12 Speedster, as well as variations on the DBX SUV, including a
You’re reading a preview, subscribe to read more.
Start your free 30 days